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Several paint brands have selected green shades for their 2027 colour-of-the-year choices or palettes, making green the leading colour in Ideal Home’s forecast. Browns, warm neutrals and earthy pinks also feature; the selections are industry forecasts, not proof that every home or market will follow the trend.
Green is the leading colour in paint brands’ 2027 forecasts, according to an Ideal Home report drawing on colour-of-the-year selections and comments from industry representatives. The report also identifies earthy pinks, browns and warm neutrals as continuing directions for home interiors, although the selections are forecasts rather than evidence that consumers have already adopted them widely.
The report points to a range of green choices from paint companies. Dulux named Soulful Sage, a light sage, as its 2027 colour of the year, while Sherwin-Williams selected Celery, described as a light herbal green. Lick included two greens in its 2027 edit: Green 09 and Green 23, the latter described as a chartreuse-olive shade with strong yellow undertones.
Other companies picked deeper greens. Behr chose Grounded, a mossy olive, and Victory Colours selected Pepper Tree Green. Benjamin Moore named Webster Green, a classic green, as its 2027 colour of the year. These choices vary in depth and undertone, so the forecast is not a single shade but a wider emphasis on the green colour family.
The report also highlights browns and warm neutrals: Little Greene named its mid-tone brown Marle as its colour of the year, Johnstone’s Paint selected Country Soil, and Lick included Brown 02 in its edit. For pink, Graham & Brown chose Rose Earth, while Lick added a plaster-like Pink 14. The companies’ selections and descriptions are attributable to their representatives; they do not establish how widely each colour will be used by customers.
How the Forecast Could Shape Home Choices
Colour forecasts can influence the options consumers encounter when choosing paint, furniture and accessories. As the report notes, companies’ annual selections can inform new paint ranges and colour combinations, giving decorators and retailers a preview of the shades brands expect to promote. For readers planning a room update, the range of greens suggests options from soft sage to more saturated olive and classic tones.
The wider palette matters too: the report presents green alongside earthy pinks and grounded neutrals, rather than as a recommendation to use one colour in isolation. That framing may help explain how brands expect consumers to combine shades, but the report offers no sales data or consumer survey showing that these colours are already gaining market share. The practical takeaway is a snapshot of industry direction, not a rule for decorating.
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How Brands Built Their 2027 Palettes
Ideal Home says its forecast draws on paint companies’ colour-of-the-year announcements and colour edits, as well as comments from colour specialists. The report describes an annual cycle in which brands reveal selections ahead of the year they are intended to represent. It also refers to trade shows in Milan and Paris as part of Lick’s research, according to the company’s interior design director.
The article contrasts the new forecast with what it describes as last year’s emphasis on deeper reds and burgundies, alongside blues. It says the next palette leans toward green, warm earth tones and mid-tone colours. Little Greene creative director Ruth Mottershead said customers are recognising mid-tones’ ability to add depth without feeling overpowering. That is an attributed view from a company representative, rather than independent evidence of a broad consumer shift.
““The popularity of mid-tone colours continues to rise, and we see this as a key trend for 2027, with customers recognising their unique ability to bring depth and character to a space without feeling too intense or overpowering.””
— Ruth Mottershead, creative director at Little Greene
What the Colour Picks Cannot Confirm
The report does not provide independent sales figures, consumer polling or a shared methodology for comparing the brands’ selections. It therefore cannot show whether green will be the most-used colour in homes in 2027, or how much customer demand is behind each company’s announcement. The selections are promotional forecasts and reflect individual brand decisions.
It is also unclear how the trend will vary by country, room type or consumer budget, and whether the named shades will remain available everywhere. The source material does not quantify how much the palette differs from the previous year. Claims about rising popularity or a broad change in taste should be understood as the companies’ and report’s characterisations, not as measured market outcomes.
Watch for Retail and Design Uptake
As 2027 approaches, paint makers and retailers may add the named shades to product ranges and promotional palettes, while designers and homeowners decide which selections suit their projects. Further colour announcements and product availability could clarify how widely brands are backing the forecast. Actual uptake will require evidence beyond colour-of-the-year announcements, such as sales data or consumer research; the report does not supply those measures.
Key Questions
What colour is forecast to dominate interiors in 2027?
Green is the leading colour in Ideal Home’s report, based on several brands choosing green shades for their 2027 colour-of-the-year selections or edits.
Which green shades did paint brands select?
Examples include Soulful Sage from Dulux, Celery from Sherwin-Williams, Grounded from Behr and Webster Green from Benjamin Moore. Lick and Victory Colours also included green shades in their 2027 selections.
Are other colours expected to feature in 2027?
Yes. The report also identifies earthy pinks, browns and warm neutrals, including Rose Earth from Graham & Brown and Marle from Little Greene.
Does the report prove green will be the most popular colour?
No. It records brand forecasts and expert comments, but does not include consumer polling or sales data proving which colours people will use most in 2027.
Source: idealhome.co.uk
