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House Beautiful reports that orders for purple and plum furniture and decor have risen, citing figures from Havenly and Interior Define. Designers say plum’s warm undertones can work in rooms ranging from powder rooms to living spaces, but the article does not establish that the trend will last through 2027.
Plum is gaining ground in home furnishings and decor, according to figures cited by House Beautiful, as designers describe the deep purple shade as a more adaptable option than brighter purples. The report points to rising orders and designer sourcing, while offering ways to test the color in a home without committing to a full renovation.
Havenly Chief Commercial Officer Lee Anne Blake told House Beautiful that orders for purple and plum furniture at Interior Define rose consecutively each quarter from Q3 2025 through Q3 2026, a 34 percent relative increase. Blake also said Havenly designers sourced 53 percent more plum and jewel-toned decor items year over year. The report does not provide the underlying order totals or specify the comparison period behind the sourcing figure.
Blake said customers shopping across Havenly’s brands were requesting white, cream and beige pieces less often. She linked the interest in deeper color to a broader appetite for moody interiors and the current popularity of Art Deco. These figures and observations are attributed to Blake; the report does not present an independent industry-wide survey.
For people considering the shade, designers advise choosing a complex, darker plum with brown, red or gray undertones rather than a bright, blue-leaning purple. Smaller steps include flowers, a pillow, artwork, a rug or an accent chair. Those ready for a stronger statement could try plum paint or wallpaper, or use the color in a smaller room. The article’s headline suggests the shade can work in every room, but its examples do not establish that it suits every home or palette.
Why Designers Favor Deep Plum
The reported rise in orders gives readers a concrete signal that plum is appearing more often in furniture and decor choices, rather than being only a seasonal styling suggestion. For anyone updating a room, the shade offers an alternative to familiar neutrals while remaining easier to coordinate, designers argue, than brighter purple.
That flexibility depends on the specific shade and how it is used. Blake described plum’s warm red and brown undertones as giving it an earthy, grounded quality, and compared its versatility with navy or forest green. Designers quoted by House Beautiful recommend pairing it with materials such as wood, stone, patterned textiles and aged brass, and balancing it with other colors rather than leaving a single bold item isolated.
The practical value is that homeowners can experiment at different levels of commitment. A flower arrangement or cushion can test how plum looks in a room’s light and alongside its existing furnishings; paint, wallpaper or larger upholstery creates a more lasting change. The figures may indicate changing preferences among the businesses and customers cited, but do not prove that plum will become a lasting or universal trend.
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How Plum Entered the Home Palette
House Beautiful frames plum as part of a wider move toward more colorful, moodier interiors, contrasting that direction with lower requests for white, cream and beige pieces among customers served by Havenly’s brands. The report also connects the shade’s appeal to Art Deco, though it supplies no sales figures for that style or evidence that Art Deco is driving the plum purchases.
Designers interviewed for the article distinguish plum from vivid or grape-like purple. Kamber Mason cautioned against shades with strong associations with children’s products, while Isabel Clune recommended hues with brown, red or gray undertones. Their advice is aesthetic guidance, not a formal color standard. For a cautious trial, Taniya Nayak suggested arranging plum or berry-colored dahlias at home before making a permanent change.
The report describes a range of approaches: use a small accessory, make a powder room or library a more colorful space, or commit to painted walls and possibly a ceiling. Amy Kartheiser advised committing fully in an intimate room rather than adding a token splash. Other designers warned that an accent can feel disconnected if its scale or relationship to the rest of the palette is not considered.
“Orders for purple and plum furniture grew consecutively every quarter from Q3 2025 through Q3 2026, representing a 34 percent relative increase.”
— Lee Anne Blake, Havenly chief commercial officer
What the Trend Figures Do Not Show
The available figures are attributed to Havenly’s Blake and cover particular businesses and sourcing activity; the report does not provide raw order counts, a market-wide sample, or the methodology behind the percentages. It is not clear how representative these figures are of the wider home-design market, or whether reduced requests for beige and white are occurring across other retailers.
The article says plum will remain a dominant force in 2027, but the supplied material does not give a separate forecast methodology or evidence confirming that prediction. It also does not identify a single standard shade of plum: undertones, room lighting and surrounding materials can change how a color appears. Readers should treat the trend claims as a report on current interest, not a guarantee of future demand or a recommendation for every home.
Testing Plum Before a Redesign
House Beautiful’s report gives no scheduled follow-up data or next industry milestone. For homeowners, the immediate next step is to try the color in context: use flowers or a small accessory, observe it under the room’s lighting, and compare it with existing furnishings before choosing paint or larger pieces.
Anyone making a more substantial change can test samples and consider how plum will relate to the room’s wood, metal, textiles and other colors. Whether the rise in reported orders continues into 2027 remains to be seen; the figures cited so far end at Q3 2026.
Key Questions
What does House Beautiful say is the current home-design color trend?
The report identifies plum, a deep shade of purple, as gaining interest in furniture and decor. It cites company figures and designer observations rather than an industry-wide measurement.
What do the reported sales and sourcing figures measure?
Havenly’s Lee Anne Blake said purple and plum furniture orders at Interior Define rose 34 percent relative from Q3 2025 through Q3 2026, with increases in each quarter. She also said Havenly designers sourced 53 percent more plum and jewel-toned decor year over year; the report does not give raw totals or the comparison period for that figure.
How can someone try plum without repainting a room?
Designers cited in the report suggest starting with flowers, a pillow, artwork, a rug or an accent chair. These options let someone see how the shade works with existing decor and lighting before making a more permanent change.
Which plum shades do the designers recommend?
The designers favor deeper, more complex plums with brown, red or gray undertones, rather than bright or strongly blue-purple shades. The report’s advice is subjective, and the appearance of a color can vary with lighting and nearby materials.
Is plum certain to remain a major trend in 2027?
No. The report says experts expect plum to continue to be prominent in 2027, but it does not provide evidence that confirms that forecast. The cited order data runs through Q3 2026.
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