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Benjamin Moore announced Webster Green HC-130 as its 2027 Color of the Year on Oct. 14, 2026. The company also introduced seven companion colors; it says the selection reflects the staying power of green, while broader claims about the palette’s influence are not independently detailed in the report.
Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year, introducing the green shade alongside a seven-color companion palette intended to offer options for coordinated or standalone use. The announcement was reported by Hardware Retailing on October 14, 2026.
The company’s Color Trends 2027 palette contains eight colors in total: Webster Green and seven additional hues selected from Benjamin Moore’s color library. The accompanying shades are White Down OC-131, a soft off-white; Nelson Blue CW-635, a pale blue; Shakespeare Tan 228, a golden neutral; and Antique Copper 1169, a warm brown.
The remaining colors are Wild Aster 1240, a pink with pale-gray notes; Durango 2137-30, a deep neutral with olive tones; and Townsend Harbor Brown HC-64, a burgundy described as grounded and classic. Benjamin Moore presents the colors as usable together or individually, rather than as a single required room scheme.
Hardware Retailing quoted Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, describing the selection as a response to the green family’s consistency across past, current and anticipated trends. The report does not provide product launch dates, prices, or details about particular paint finishes or availability.
A Green Palette for 2027
The announcement gives homeowners, designers and retailers a named focal color for planning 2027 interiors and product displays. Webster Green is the central selection, while the other seven colors provide alternatives spanning pale neutrals, blue, pink, brown and deeper earthy shades. That breadth may help users consider the green in different combinations, though Benjamin Moore’s announcement does not prescribe specific rooms or pairings.
For retailers and design professionals, an annual color selection can serve as a reference point for conversations about paint and broader décor choices. Benjamin Moore says its palette aims to be relevant to current preferences while retaining a connection to lasting design. That is the company’s stated positioning; the source report does not include sales forecasts or independent evidence of how the palette will affect buying or design decisions.
Benjamin Moore Webster Green HC-130 paint
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How Benjamin Moore Picks Colors
According to Hardware Retailing, Benjamin Moore’s selection process draws on decades of design expertise and architectural trend analysis conducted by its Color Marketing Team. The report describes the 2027 palette as building on earlier Color of the Year selections, but does not identify those previous colors or provide a year-by-year comparison.
The article says previous selections have influenced residential and commercial design standards across North America and in 74 countries globally. That characterization is attributed to the report’s account of Benjamin Moore’s program; no measurement, examples, or independent assessment of that influence are included in the supplied material.
“For 2027, our focus centered on the green color family. When we looked across the past, present and future of color trends, variations on green consistently demonstrated remarkable staying power.”
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing
Availability and Pairings Not Specified
The source report does not say when the palette will be available, whether the colors will be offered in every Benjamin Moore product line, or whether new products or marketing materials will accompany the announcement. It also does not provide technical details such as finishes, color formulas, or recommended combinations.
Benjamin Moore’s statements about green’s staying power and the palette’s design relevance are the company’s views. The available report does not include independent trend data or consumer research confirming those assessments. The source also does not explain how the company evaluates the claimed influence of earlier Color of the Year selections.
Watch for Product Details
The next practical information for shoppers and design professionals would be availability and product guidance from Benjamin Moore, including whether all eight colors can be sampled or purchased across its paint ranges. No further announcement date or launch schedule was provided in the report. Readers interested in using the palette can check Benjamin Moore’s official channels or consult a local retailer for current product and sampling details.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Benjamin Moore selected Webster Green HC-130 as its 2027 Color of the Year. The announcement was reported on October 14, 2026.
Which colors are included in the 2027 palette?
Along with Webster Green, the palette includes White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
Why did Benjamin Moore choose a green shade?
Andrea Magno said the company focused on the green color family because variations of green showed what she described as staying power across past, present and future color trends. That explanation is Benjamin Moore’s stated rationale.
When will the 2027 colors be available?
The supplied report does not give an availability date or product-line details. Check Benjamin Moore’s official information or a local retailer for updates.
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