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Benjamin Moore has selected Webster Green HC-130 as its 2027 Color of the Year, choosing a mid-tone green from its Historical Colors collection. The company says the shade reflects green’s staying power and can pair with blues, purples and browns; how consumers will respond remains unknown.
Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year, selecting a mid-tone green from the company’s Historical Colors collection. The paint maker says the choice reflects the green family’s staying power, while the shade’s olive and deep blue-gray undertones give it a different character from a straightforward bright or leafy green.
Benjamin Moore describes Webster Green as combining the depth of a jewel tone with a soft, powdery quality. The company’s vice president of brand, color and integrated marketing, Andrea Magno, said the team focused on green for 2027 after finding that variations of the color had continued relevance across past, present and future trends. That is the company’s rationale for the selection, rather than an independently measured forecast of consumer demand.
Webster Green was already part of the company’s Historical Colors collection, which Benjamin Moore launched in 1976. The collection draws on design influences from the 18th and 19th centuries associated with North American architecture. The company presents the shade as suitable for both interiors and exteriors, though the report does not specify particular products, availability changes or a new paint formula connected with the announcement.
In its lookbook, Benjamin Moore pairs Webster Green with Nelson Blue, Wild Aster and Townsend Harbor Brown. Those combinations are intended to show how the green can work alongside watery blue, powdery purple and rich brown. The announcement follows the company’s 2026 choice, Silhouette AF-655, which House Beautiful describes as a neutral with deep charcoal undertones.
A Historical Green for New Palettes
The announcement gives homeowners and design professionals a new reference point for paint palettes planned around green, while drawing attention to a color that was already in Benjamin Moore’s archive. By returning to a historical shade rather than introducing a newly created color, the company connects its annual selection to an existing collection and its architectural inspirations.
For readers choosing paint, the practical takeaway is less that Webster Green is guaranteed to suit every room and more that Benjamin Moore is presenting it as a versatile mid-tone. Its suggested pairings offer starting points for coordinating colors, but the source does not provide technical guidance on lighting, finish, room size or how the shade may look in different settings. Paint samples and the conditions of a specific space remain relevant to any individual decision.
House Beautiful notes that other paint brands have also announced green shades for 2027. That places Benjamin Moore’s pick within a broader design trend reported by the publication, but the available material does not name those brands or establish how widely the trend extends beyond paint-company selections.
Benjamin Moore Webster Green paint sample
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From the 1976 Historical Collection
Webster Green’s selection for 2027 is a return to an existing shade, not the launch of a color created specifically for this announcement. Benjamin Moore’s Historical Colors collection dates to 1976 and draws inspiration from design traditions of the 18th and 19th centuries. The company says Webster Green’s place in that collection gives it a historical connection while its mid-tone character remains relevant to current palettes.
The preceding Color of the Year was Silhouette AF-655, named for 2026. House Beautiful characterizes it as an elevated neutral with deep charcoal undertones. The shift to Webster Green marks a move from that neutral toward a more colorful selection, although the source does not say that the company’s annual choices represent a formal forecast for the entire home-design market.
“For 2027, our focus centered on the green color family. When we looked across the past, present, and future of color trends, variations on green consistently demonstrated remarkable staying power.”
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing
Consumer Response Is Still Unknown
The source report does not state the specific date Benjamin Moore announced the selection, nor does it provide sales figures, survey results or other evidence showing how customers are responding. The claim that green has staying power reflects the company’s assessment of color trends, not a quantified measure in the supplied material.
It is also unclear whether Webster Green will be tied to any new products, promotions, retail displays or expanded availability. The report identifies it as HC-130 and as part of the existing Historical Colors collection, but does not provide pricing, stock information or application specifications. The lookbook pairings are examples from the company, not requirements for using the color.
Look for Palette and Retail Details
Benjamin Moore’s announcement and lookbook offer the current details available in the source: the color designation, its historical collection background and several suggested companions. Readers considering the shade can consult the company’s official color and product information for samples, finishes and availability, since those specifics are not covered in the report.
Further developments to watch for include retailer displays, product information or additional guidance from Benjamin Moore about using Webster Green. The supplied material does not announce a release schedule or additional events, so those details should not be assumed.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Webster Green HC-130, a mid-tone green from Benjamin Moore’s Historical Colors collection.
Is Webster Green a newly created color?
No. The source report says Webster Green was already part of the company’s Historical Colors collection, launched in 1976. It does not describe a new formula for the 2027 announcement.
What colors does Benjamin Moore pair with Webster Green?
The company’s lookbook pairs it with Nelson Blue, Wild Aster and Townsend Harbor Brown. These are suggested combinations, not required pairings.
Why did Benjamin Moore choose a green shade?
Andrea Magno said the company focused on green because variations of the color showed staying power across past, present and future trends. That is Benjamin Moore’s explanation for its choice.
When was the 2027 color announced, and is it available to buy?
The supplied report does not give a specific announcement date or confirm product availability, pricing or stock. Check Benjamin Moore’s official product information or a retailer for current details.
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